The Real Estate Roundtable
Audience, audience, audience
What are the three most important things about developing communication tools for an association of commercial real estate professionals? For us, the answer was keeping focused on the target audience and their interests, preconceptions, and values. All of our design decisions flowed from that understanding — from annual reports and policy documents to collateral prepared especially for meetings and conventions.
Annual Reports & Policy Agendas
Each year, The Real Estate Roundtable’s (RER) annual report and policy agenda brings new communications challenges. We worked with RER on these signature pieces for many years and several of the reports have won national design awards.
Event Marketing
